Portfolio

Ya mhabalhom Campaign of MAD CHIPS

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After a two-year absence from the media scene, the Tunisian Chips brand MAD, must mark its MADNESS brand territory more than ever.

We launched a campaign in urban display and on social networks where the brand highlights through its protagonist the madness during the different times of the day during the summer period.

Sesame University Campaign

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As part of the recruitment campaign for the 2020 - 2021 academic year, it was decided to communicate on the 2 divisions of Sesame University namely the Business division and the Technology division with a use of the triangle, the main element of the new identity of the university.

The ship "Phoenicia" lands on the Parisian shelves

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Phenicia Heritage is a new brand of organic olive oil that has just landed on the shelves of Parisian supermarkets.

We have created an identity with a merchant ship like those of the Phoenicians, known for their commercial strength in the Mediterranean basin. It is well marked in the heart of the label with a bronze pantone to be clearly visible on the shelf while reflecting a qualitative image of the product (which is really the case with Phoenicia).

Press campaign Wifak Bank saving plans  

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In order to optimize the press budget and present the 4 savings plans of the Wifak Bank, we opted for an insertion with the collage of a savings booklet which includes the 4 visuals of the savings plans.
In order to create traffic in the Wifak Bank branches, a coupon has been added to the booklet to encourage readers to complete it and deposit it at the nearest Wifak branch and try to win a saving plan with 200 TND.

Awareness campaign against the use of plastic

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An awareness campaign against the use of plastic was launched in June 2018 by the Ministry of Local Affairs and Environment.

The campaign shows that all the plastic we throw on the beaches will come back to our plates with the tagline "Fresh plastic from the sea" while highlighting the shocking number of 50 tons of plastic spilled annually on our beaches.

Digital video MAD Chips Campaign

As part of MAD Chips' 360° summer campaign, we produced 3 videos posted on the social medias Facebook, Instagram and Tiktok. A challenge was also launched on Tiktok where the brand invited Internet users to make a video highlighting their madness.

Papa John's - John fel Houma Campaign

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To promote the Delivery service, an outdoor campaign was launched by Papa John's Tunisia.

Jomaa SA celebrates its 35th anniversary with a new identity

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Jomaa SA represents in Tunisia more than a name... Over time, and this for 35 years, the company's success story has become a true legend and an example of good governance and success throughout Tunisia and in the automotive industry.

To celebrate these 35 years, the company Jomaa SA, leader of the tire market in Tunisia, entrusted us to 4Brand with the mission of revamping its logo and creating the identity of its anniversary.

Next Step new brand identity

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Next Step, integrator of IT solutions and cloud solutions, entrusted us with the mission of facelifting its new graphic identity.

We have opted for a clean graphic style while designating a specific color for each activity.

El Amel Microfinance

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El Amel Microfinance, 7th Microfinance in Tunisia, consult us to create his new brand identity.

After the competitive review and analysis of the brand, we create a brand identity with many dynamic colours to reflect the positioning of El Amel as young brand open to the market and to all type of clients. 

Radio Express FM new look

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On the occasion of its 10th anniversary, Express FM, the first Tunisian radio station with an economic vocation, entrusted 4Brand with the mission of refreshing its identity.

By keeping the structure of its logo, we have opted for a facelift of the lines and colors of its badge for a more refined and contemporary rendering, like the radio station whose signature is "Creators of values"

Sesame University new brand identity

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Sesame University has entrusted 4Brand with the mission of rebranding its brand. The idea was to modernize its identity so that it was attractive to its target audience while maintaining continuity with the old identity.

Identity variations have been produced with a specific naming for each specialty in order to strengthen its notoriety.

TC Commercial Gillette Venus

As part of Gillette Venus' international campaign, we adapted the TV spot for Gillette's female product to the Tunisian dialect where we provided copywriting, recording and mixing.

Radio Ad - Awareness against the use of plastic  

To support the concept of the campaign of what we throw into the sea comes back on our plates, we have chosen for the radio spot a fishmonger who praises the merits of his product "Plastic, fresh plastic". Another voiceover then begins to present the shock figures.

From University by Express Fm

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From University is a radio program on Express FM which targets students and which is organized within university establishments in a mobile studio in order to give voice to young people and analyze their aspirations. The project is supervised by DW Akademie, the Al Khatt association and funded by the European Union.

4Brand produced the program's logo and its communication visual as well as the visual for the competition for the best radio program.

Papa John's CAN 2019 campaign

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As part of the African Cup of Nations festivities, Papa John's has launched a special offer to boost traffic in restaurants.

For this purpose the restaurants have been dressed with the theme of the CAN and a booklet for kids and other print media have been produced.
 
 

Salottitalia Promo Campaign Radio Ad  

To highlight the Italian know-how of Salottitalia, we opted for a radio spot with "Italian" notes to communicate on the promotion of 30%.

Teasing Video John fel Houma Campaign

In order to capture the intrigue of fans of Papa John's Facebook page, we have launched a teasing video which shows a Pizza delivery man from Papa John's (whose identity is not visible) who is preparing to deliver the pizzas. The video packshot show the campaign name John fel Houma and Papa John's delivery phone number.

Production: OZE Digital

Lifting Logo Business News

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On the occasion of the 10th anniversary of Business News, the 1st Tunisian online medialaunched a new Arabic version. To follow this change, Business News logo has been lifted by us to keep a modern image of the media.

Opening of Ecoles Idéales El Ghazela

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After 20 years of experience in Nabeul, Les Ecoles Idéales opens a new high school and high school in El Ghazela.

An outdoor campaign was launched to announce the opening with the highlight of his experience and the new challenge through a visual that shows a young man who is about to sprint.

Business News 10th Birthday campaign

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Business News, the first Tunisian online media, celebrated its 10th anniversary by inviting all politicians around the birthday cake designed by cartoonist Imed Ben Hamida.

Shoot le plastique Contest

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Plastic waste engulfs our streets, green areas and even beaches and sea. The Tunisian has become accustomed to this phenomenon which is now part of his daily life and no longer reacts.

Idea: "Shoot the plastic"

Launch of a photo contest where amateur photographers (with their smartphone) take a shocking photo of the plastic waste and send it by message on the Facebook page of the Ministry of the Environment and share it on social networks with the #Shoot_le_plastique.

We also used the Youtube influencer "Hors Cujet" to raise awareness and also invite the teens to participate in the contest.

Salottitalia Promo Campaign

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Salottitalia is a premium furniture brand with Italian know-how. We lifted the brand logo and carried out the promotional campaign.

Wifak Bank - Radio Ad Al Wifak Saving Plans

To promote the 4 savings plans of Wifak Bank, a radio campaign was launched with the description of the advantages of each saving plans.

Head & Shoulders TV Commercial

As part of the international communication campaign for Head & Shoulders, our communication agency played a crucial role in adapting the Tunisian version of the TV commercial. We brought our expertise in copywriting and handled the recording of the soundtrack, providing a targeted and impactful approach for the Tunisian market. This collaboration ensured seamless integration of local cultural elements while preserving the essence and impact of the campaign on a global scale.

Identity General Committee of Prisons and Reeducation

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We are delighted to have played a key role in the development of the identity of the general directorates of the General Committee of Prisons and Re-education, as well as the national school of prisons and re-education in Tunisia 🇹🇳. This unique experience was a source of enrichment for our entire team. We salute the professionalism and cordial collaboration of the directors and managers of the CGPR, who contributed significantly to the success of this mission. Discover how our communications agency shaped these identities to best reflect the vision and values of these institutions.

Carrière IT Expo Campaign

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Carrière IT represents the ideal show for graduates and students aspiring to forge a career in the field of information technology (IT). Our agency had the privilege of designing the distinctive identity of this event, in addition to piloting the urban poster campaign, combining expertise in graphic design and media buying strategy. Discover how our involvement brought this initiative to life, providing future IT professionals with an unparalleled experience.

Mad Cheer's Packaging

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The famous Tunisian chips brand, MAD, recently introduced an innovation to the local market: a clever tray with four compartments, housing three varieties of chips accompanied by an exquisite sauce. For this flagship product, MAD sought our expertise in order to create an impactful identity. Our mission included finding a catchy name for this consumer product, designing a logo that was harmonious with the rest of the range, and developing distinctive packaging.

We chose the name "Cheer's", reflecting the festive aspect of this product, ideal for convivial moments such as aperitifs. Our team developed an ingenious packaging design highlighting the compartments, with attractive visuals to capture attention. Discover how MAD's Cheer's product combines practicality and pleasure, perfect for your moments of relaxation and celebration. Explore our creative process and immerse yourself in the festive world of Cheer's!

Nothing else Matters cover by the Sesame University's students

As part of our commitment to fostering student talent at Sesame University, 4Brand has taken the initiative to support the pursuit of their passions while highlighting the university's excellence. Our innovative proposal invited students to revisit the iconic song “Nothing Else Matters” by the band Metallica, by integrating less conventional instruments in the rock genre, such as the violin and the “kanün”.

Following the validation of this new interpretation, we recorded the revisited song in the studio, followed by the production of a captivating video clip, filmed within the university itself. The result sparked real enthusiasm on social networks, where Internet users welcomed this new interpretation and appreciated the initiative of a Tunisian university, specializing in Business and IT, which actively supports its students in realizing their passions.

Explore our creative work, testimony to our commitment to student development and our ability to highlight artistic excellence within the academic environment. 4Brand, your partner for the expression and realization of your artistic aspirations